The Viral Startup: A Guide to Designing Viral Loops by Andrew Chen

Author:Andrew Chen [Chen, Andrew]
Language: eng
Format: mobi
Publisher: Hyperink
Published: 2013-01-12T14:00:00+00:00

Watch: UX Week 2010, Adam Mosseri, Data Informed, Not Data Driven on YouTube

Why Do People Avoid Checking Their Assumptions

February 17, 2007

The venerable Chris Yeh recently remarked on an entrepreneur that DIDN’T want to verify his assumptions:

Whenever someone comes to me with an e-commerce idea, I tell them to sell some of their stuff on eBay and let me know about the results.

One entrepreneur actually refused to do the experiment. “Chris,” he said, “I might learn that my idea sucks. I’d rather not know that until after I’ve raised my money.”

I think he was missing the point. I’m sad to report that the business failed.

Now let me confess why someone might do this, as someone who did EXACTLY this several times in a row for different projects. I think the ultimate reasons come in a bunch of different flavors:

5 Deadly Sins for Blind Business Creation

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